Peru’s Finest is Coming to San Diego!

San Diego, get your palates ready. Vela Ethan is officially headed to World of Coffee 2026, and we are bringing the very best of Peru’s high-altitude treasures straight to the Roaster Village.

From April 10–12, we’ll be brewing, sharing, and talking shop about the incredible farmers and unique profiles that make Peruvian coffee a world-class experience. Whether you're a seasoned Q-Grader or a curious coffee lover, you won't want to miss what we’ve packed in our suitcases.

What’s on the Menu?

We’ve curated a selection of "elite-only" beans specifically for this event. Stop by to experience:

• Award-Winning COE: Taste the excellence of our Cup of Excellence winners—the literal gold standard of coffee.

• Exquisite Geisha: Experience the floral, tea-like complexity that has made this variety a legend.

• Exclusive SL-09: A rare find in the Peruvian landscape, offering a unique profile you won't find anywhere else.

  
  

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