San Diego, get your palates ready. Vela Ethan is officially headed to World of Coffee 2026 , and we are bringing the very best of Peru’s high-altitude treasures straight to the Roaster Village. From April 10–12 , we’ll be brewing, sharing, and talking shop about the incredible farmers and unique profiles that make Peruvian coffee a world-class experience. Whether you're a seasoned Q-Grader or a curious coffee lover, you won't want to miss what we’ve packed in our suitcases.

Vela Ethan is headed to World of Coffee! We’re setting up a booth in the Roaster Village to share a taste of Peru’s most elite beans. ✨ Featuring: Award-winning COE Exquisite Geisha Exclusive SL-09 Find us at Booth # P18 from April 10–12. Don’t miss out on the best of Peru! 🇵🇪 #WOC2026 #SanDiegoCoffee #SpecialtyCoffee #PeruCoffee #VelaEthan #CoffeeRoasters

We’re thrilled to announce that Vela Ethan will be joining the SCA Coffee Expo 2025 in Houston! Come find us at the Roaster Village and get ready to experience the vibrant flavors of our finest Peruvian green coffee beans, sourced directly from smallholder farmers across Cajamarca, Junín, Cusco, and Villa Rica. 🌿 What to expect at our booth: ✅ Live cupping sessions with micro-lot and award-winning coffees ✅ Exclusive COE Peru beans available for sampling ✅ Special giveaways

Everyone is familiar with organic coffee. But opinions vary. Some people believe that high costs are incurred in planting in order to protect the environment from being destroyed. Some people think that it is because the farmers in the production areas are very poor and have no money to spray pesticides, so they produce it. What exactly is organic coffee? 1. What is organic coffee? In many parts of the world, coffee growers often use pesticides to control the growth of co

I am very happy and honored to have had the opportunity to assist the Peru Business Office in organizing the "Peru Coffee Creative Contest," and I didn't expect to receive such a huge and enthusiastic response throughout the process. The idea for this competition originated from the COVID-19 pandemic, which made it difficult for many people to go outside, thus affecting various industries. As one of the main importers of Peruvian coffee beans in Taiwan, Vela Ethan, t

Vela Ethan officially joins the Rainforest Certification. In the coffee farms we choose, we have always been committed to supporting sustainable development and have long understood the importance of shade-grown coffee for maintaining ecological balance and improving coffee quality. In addition to continuously purchasing shade-grown, organic, and fair trade coffees from Peru, this year, we have also joined the Rainforest Certification. Climate change, with rising tempera

Our company, Vela Ethan Co. has the following slogan: "We care that you care". This slogan represents the feeling of our company, towards our suppliers, who more than suppliers, are our reason for being. We work directly with coffee producers, to ensure, not only the quality of the product; but mainly their well-being. On this occasion, we are proud to report that in the Cup of Excellence of Peru, Vela Ethan became the winner, with two of the best Peruvian coffees

Chocolate is a food loved by many, and the wide variety of chocolates on the market makes you want to take a bite. Its smooth, rich texture, delicious flavor, and ability to relieve tension and relax the body bring a sense of joy and happiness. However, do you know that the chocolate everyone loves to indulge in might not actually be made of chocolate? The Hidden Cancer Risk in Chocolate Many chocolates on the market are primarily made from sugar and palm oil. The smoke p

Drinking a cup of coffee every day has become our routine. But do you know how the coffee in your hand turns into a cup of drinkable coffee？ We may know that coffee is a plant, or most of us think that coffee beans are black and come from a bright red coffee fruit, but what are the stages of growth? How long does it take to become a high-quality coffee bean? Today, let's explore the growth process of the coffee we drink every day! The flavor and quality of coffee bean

When we sip a cup of rich coffee, we often overlook the profound significance behind it. Coffee farming certifications not only reflect the pursuit of quality but also highlight the commitment to environmental protection, social justice, and economic sustainability.。 Here is an introduction to the purposes and characteristics of these important certifications, guiding us to understand the significance behind each coffee certification. Fair Trade Certified - Purpose: To protec

Many people have heard of coffee beans from Ethiopia, Kenya, Brazil, Colombia, Costa Rica, and so on, but what about Peruvian coffee？ Where is Peru？Does Peru have coffee？What does Peruvian coffee taste like？Is Peru coffee delicious？Why should we drink Peru coffee？ Today, let's explore with the editor why we should drink Peru coffee. When we think of Peru, most people often picture the vast Amazon rainforest that stretches across the eastern part of the country, and the Andean

When it comes to Peru coffee, many people might not be familiar with it. Located on the west side of South America, bordered by Ecuador and Colombia to the north, Brazil to the east, and Bolivia and Chile to the south, Peru has the Pacific Ocean on its western side. Peru actually began cultivating coffee as early as the 17th century, but most of the coffee produced was seized by the government for repaying national debts. Due to debts owed to countries like England and Spain,