San Diego, get your palates ready. Vela Ethan is officially headed to World of Coffee 2026 , and we are bringing the very best of Peru’s high-altitude treasures straight to the Roaster Village. From April 10–12 , we’ll be brewing, sharing, and talking shop about the incredible farmers and unique profiles that make Peruvian coffee a world-class experience. Whether you're a seasoned Q-Grader or a curious coffee lover, you won't want to miss what we’ve packed in our suitcases.

Vela Ethan is headed to World of Coffee! We’re setting up a booth in the Roaster Village to share a taste of Peru’s most elite beans. ✨ Featuring: Award-winning COE Exquisite Geisha Exclusive SL-09 Find us at Booth # P18 from April 10–12. Don’t miss out on the best of Peru! 🇵🇪 #WOC2026 #SanDiegoCoffee #SpecialtyCoffee #PeruCoffee #VelaEthan #CoffeeRoasters