Café Generación Schuler is a coffee brand that embodies a deep family tradition, cultural fusion, and a strong commitment to social responsibility. Its story began nearly a century ago when the Schuler family from Tyrol, Austria, discovered an ideal land for coffee cultivation in Villa Rica, Peru. The fertile land, perfect climate, and hardworking, passionate people provided the perfect conditions for producing internationally recognized top-tier coffee. Café Generación Schuler is carefully roasted, following the family's strong German-Italian roasting tradition, resulting in rich coffee flavors and captivating aromas. Behind it all is a team of family-centered growers, whose traditional work ethic ensures exceptional quality.
In addition to their relentless pursuit of coffee excellence, the Schuler Canepa family is deeply aware of their responsibility to society and the environment. They have implemented various social responsibility projects in the local community, such as building schools, offering training and technical transfer, and supporting local families. Furthermore, the family is actively involved in reforestation efforts, planting thousands of native and foreign tree species, and introducing new coffee genetics to improve production efficiency.
