Vela Ethan is headed to World of Coffee! We’re setting up a booth in the Roaster Village to share a taste of Peru’s most elite beans. ✨ Featuring: Award-winning COE Exquisite Geisha Exclusive SL-09 Find us at Booth # P18 from April 10–12. Don’t miss out on the best of Peru! 🇵🇪 #WOC2026 #SanDiegoCoffee #SpecialtyCoffee #PeruCoffee #VelaEthan #CoffeeRoasters

We’re thrilled to announce that Vela Ethan will be joining the SCA Coffee Expo 2025 in Houston! Come find us at the Roaster Village and get ready to experience the vibrant flavors of our finest Peruvian green coffee beans, sourced directly from smallholder farmers across Cajamarca, Junín, Cusco, and Villa Rica. 🌿 What to expect at our booth: ✅ Live cupping sessions with micro-lot and award-winning coffees ✅ Exclusive COE Peru beans available for sampling ✅ Special giveaways

Thermal Shock Process it's a technique used in coffee processing or processing that is designed to change the flavor or characteristics of coffee through drastic temperature changes. Here are some of the applications and effects of thermal shock treatment in coffee: 1. Thermal shock during coffee fermentation • Operation method: During the fermentation stage or after processing, the coffee beans are quickly transferred from one extreme temperature to another (for example, qui